Random line of thought…
Why don’t I print some of my images on glossy paper? I’d like to make some of my work on a glossy surface. Some of the images would look great on super glossy paper face mounted to plexiglass. Way too expensive to make. Nobody will buy at that price. Average consumer buys good enough at the lowest price.
Stop. This line of thought reminds me another one I had a while ago…
Why there is no good strawberry in grocery stores? Good one is much harder to grow, transport and perishes quickly. It would cost much higher. The average consumer hunts for a best price for a good enough product. What used to be good enough yesterday, becomes a base line today and good enough can be lowered further. In the end all we are left with is strawberry that does not smell like strawberry, does not taste like strawberry and looks as if it is made of plastic. And it keeps that look for many, many days…
vitali prokopenko | fine art 